New Southern California-Based Company Snowfox Launches Innovative Line of Drinkware for Fun-Loving Millennials
Snowfox is redefining barware with its insulated stainless-steel glass designs
Newport Beach, CA – August 1, 2017 – Snowfox, Inc. is set to redefine drinkware for millennial women with its stylish, insulated stainless-steel wine, champagne and cocktail glasses, carafe and shaker. A modern twist on traditional glassware and barware, Snowfox products are designed in classic drink-specific styles in a broad range of on-trend colors that are fun for indoor and outdoor parties alike.
Drinkware and barware trends are currently driven by experience-driven millennials that experiment with their alcoholic beverages. Recent statistics show that millennials enjoy drinks more frequently than any other age group, and are driving growth in categories like prosecco, rose wine, whiskey and craft beers.
“I got the idea for Snowfox from my insulated coffee tumbler, but I didn’t want to create just another tumbler for wines. I focused on delivering a drinking experience that’s on par with glassware, but with all the benefits of insulated stainless steel,” explains Cici Perrier, Founder and CEO of Snowfox. “And since millennials are really driving the alcohol and drinkware categories, I focused the brand experience on meeting their needs — convenience, quality and value.”
Delivering a great drinking experience means ensuring the glasses not only keep drinks cold and ice from melting, but focus on other aspects of user experience, including feel in the hand, weight and rim thickness — with particular attention paid to the differences between men and women’s hands.
Snowfox focused on these design elements in the development of its stainless-steel glasses:
- A design aesthetic that is simple yet elegant, and looks like glassware
- Weight that’s up to 50% lighter than a typical, everyday glass
- A thin, 1mm rim that emulates sipping from premium glassware
- Sizes and shapes that are comfortable to hold for both men and women
- Insulation sufficient for keeping a drink cold without the need for a lid
Insulated stainless-steel products aren’t just for outdoor use. Even at room temperature, wine and beer can warm one degree per minute in a traditional glass. And, melting ice and glass sweat can make for messy coffee tables.
Perrier continues: “Glass breaks just as easily indoors, so having an insulated glass is just as beneficial in the family room as it is by the pool. Plus, who wants to drink warm wine? A lot of women put ice in their white wine glass to solve this problem, even inside. With Snowfox, you get the best of both worlds.”
Designed to create the perfect party mood for any occasion, Snowfox’s color collections (indoor, outdoor, everyday and elegance) are designed to work together to create fun and attractive sets. Much like a fashion accessory, women can express their personal style with Snowfox glasses. Packaged in a sleek gift box, the sets also make great gifts for friends and family.
At Snowfox, we believe life is meant to be enjoyed. We love icy cocktails and have an eye for premium glassware, so we set out to redefine drinkware with stainless-steel glasses and barware that look good and will keep your drinks cold, longer. The innovative designs come in a range of colors that match anything from your tablescape to your cocktail dress. A woman-owned organization, we also crafted our glasses with women in mind. Visit snowfox.fun to learn more.